Swift has developed the “Nirmalya Kumbh Kalash”, which can be used to collect Nirmalya during festivals like Ganesh Chaturthi, Navratri, Shivratri etc. Traditionally, these items are thrown into rivers and lakes, leading to water pollution. To protect the environment, the Nirmalya Kalash has been aesthetically designed in a way that encourages people to place their Nirmalya in the Kalash instead of discarding them into the water.
With the Nirmalya Kalash, we envision to create a positive impact, where festivals become a symbol of love and respect for nature. By using the Nirmalya Kalash, we can preserve our water bodies and ensure a better world for future generations.
Our vision behind introducing Nirmalya Kalash is to see communities come together, cherishing festivals while also protecting the environment. Let’s celebrate with joy and responsibility, leaving a legacy of eco-consciousness for the world. Together, we can make a difference and ensure that our traditions and nature thrive side by side.